elevision – prAna Opening in Boulder Colorado from Evan Finn & Mito Media on Vimeo.

Last Wednesday, prAna hosted the grand opening of its flagship eco-built-out store in the center of downtown Boulder, Colorado’s famous redbrick Pearl St. Mall. Elephant was honored to interview: Chris Sharma, Dean Potter and Steph Davis, Brady Robinson of Access Fund and Beaver Theodosakis. We all had ate and drank and were so merry (except for our editor, Waylon, who sat in a corner and interviewed folks all night) that Sharma, Potter, Davis and D.K. of prAna came and starred on the next night’s elevision (luckily for us, since yogast*r Shiva Rea had to call in sick). Watch video interviews here.