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The mysterious recent passing of eco-clothing company Nau was a tremor in the foundation of sustainable biz. But Patagonia is a reassuring example of a clothing company that has successfully combined doing good with doing well. In this video of the store’s Grand Opening in Boulder, Waylon chats up Patagonia’s ambassadors, climbing stars Lynn Hill, Timmy O’Neil and Mark Wilford; and learns how Patagonia’s massive mission to preserve the environment translates into a retail store on the Pearl Street Mall.
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Ready to join?
Hey, thanks so much for reading! Elephant offers 1 article every month for free.
If you want more, grab a subscription for unlimited reads for $5/year (normally, it's $108/year, and the discount ends soon).
And clearly you appreciate mindfulness with a sense of humor and integrity! Why not join the Elephant community, become an Elephriend?
Your investment will help Elephant Journal invest in our editors and writers who promote your values to create the change you want to see in your world!
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