I’m in love. I’m sold. This is the dog collar for all you green-ies out there. Via a woman-owned, independent company based in Boulder, Colorado that’s better known for their high-end, high fashion purses, messenger bags, wallets.

The collar’s made of recycled inner tubes on the outside look cool, and are tough. Unused surplus seat belt on the inside. Surprising comfortable for the pooch. Go get ’em.