We’re in the advertising business. It’s the (veggie diesel) gas in the the tank that keeps elephantjournal.com humming. So we always love seeing an ad that 1) offers something we actually might want or need, that’s good for us and the planet and 2) has a sense of humor, that greatest of all spiritual attributes.

In that spirit, check out Udi’s, a Colorado-based natural foods company. Even if you might not see the above ad—this one via buddies Etai and Eric—in a real magazine time soon.