Save the Whales (by Whales we mean fat people), says PETA. Go Vegetarian billboard is offensive, or true?

Or both?

I’ve had my fair share of run-ins with the word police…and I generally come away from such shout-downs having learned a lot about communication, misunderstanding, my own blindness and others’ enthusiasm for political correctness.

That said, not sure I think the below billboard is the most skillful evocation of a powerful, true sentiment: