Yoga star and elephriend Tara Stiles in American Apparel‘s new, Made in USA yoga line. No deets yet on organic or what, but here’s her first ad, just up on AA’s site—and hopefully on this site, soon. I love AA—making doing it right (progressive, Made in USA) look sexy—and elephant loves Tara, who is as sweet as she is savvy, as grounded as she is ambitious, as lovely as she is tasteful (which is key when it comes to AA’s notoriously provocative ads).

Seventh in a series of “This is what Effective Advertising Looks Like.”

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Click below to learn more about why AA is one of my favorite companies doing big good while doing well—along with Patagonia, Newman’s Own, TOMS, Pangea, Whole Foods, prAna:

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Bonus, a few more recent AA ads that remind us why we like ’em. They got guts. They got something to say. They’re vivid, simple, and not a waste of my eyeballs’ time: