As easy as scratching an itch.

Ford just unveiled a new generation dashboard that will—get this—make watching movies, tweeting, and texting…all while driving…not only possible but irresistible. It’ll be in 80% of new Ford vehicles by 2015.

This new development flies in the face of a national movement to discourage texting while driving—an often deadly, always mind-numbing cocktail.

For more images, click over to PC World.