Mercy For Animals just released a new undercover cruelty video, this time from Conklin Dairy Farms in Plain City, Ohio. I’ve watched in their entirety every undercover cruelty video I’ve ever blogged about, but I had to stop this one after twenty seconds—witnessing this unspeakable viciousness could cause lasting psychological trauma. Animal welfare expert Bernard Rollin says:

This is probably the most gratuitous, sustained, sadistic animal abuse I have ever seen.

Two immediate reactions. First: I’ve little doubt that we’re going to see at least one lengthy prison term as a result of this video. Second, Ohio’s farm lobby might as well drop its opposition to the Ohioans for Humane Farms ballot initiative. With this video’s release, it’s now impossible to argue that animal agribusiness in Ohio is capable of policing itself.

If you’ve got it to spare, please throw Mercy For Animals a donation. And please do whatever you can to share this video with others—the animals tortured in this video need us to make sure their agonies are not ignored. This sort of undercover footage, and the need to quickly publicize it, is exactly why I believe every serious animal advocate must have Facebook and Twitter accounts. Link.