The method behind PETA’s madness—from the horses’s mouth, so to speak.

“Our grandchildren will live in a world where they ask, ‘Mom, Dad, why did humans treat animals like slaves?'”

Ingrid Newkirk walks us through PETA’s reasoning, goals and accomplishments. I started crying a bit at five minutes and 45 seconds in, but though overall this video is pretty intense, it’s largely watchable (unlike some horror movies I’ve tried to watch about the factory farm and fur business).

If you dislike PETA’s methods, you owe it to yourself to watch the full thing—and see the reasoning behind their methods, the crimes they’re working to end, and the accomplishments that follow their controversial work.

Here’s a PETA is Bulls*t video: