The collective brainpower of an audience is greater than what you know as an individual.

If you joined a social networking site to reconnect with people you know, you may have avoided expanding to other networking sites that have popped up to keep things simple.

After much exploration and even reading a few books on the new buzz words ‘social media’, I am here to tell you, social media sites and specifically networking sites such as blogs, twitter, facebook and linkedin, only need to be a time drain if we let them.

When used well social media has the power to engage people through basic open ended questions by having the reader contribute to the stories of the moment. It provides an instant platform for feedback in a format that is convenient.

Engaging with an audience happens with little to no organizational center and amasses a group of like attituded people. You are speaking WITH people, rather than AT them, you build trust and  tap into other peoples expertise. The collective brainpower of an audience is greater than what you know as an individual.

Just because you are on a social media site doesn’t mean you need to ramble or get on a soap box all the time. It does mean you need to take things to be seriously fun and share what is inspiring you at the moment.

If you want to spend more time off the computer and still want to see your business/ personal brand/ friends business grow, hire or barter services with a social media assistant. It is cost effective and a relatively eco friendly way of marketing and  keeping your fingers on the pulse of what’s happening now.