When and Where: 10-9-11 2:38pm Outside the Apple Store on 5th Avenue in New York City

Why: Really makes you stop and realize that Steve Jobs was some sort of prophet…certainly something much bigger than a CEO

Someone I know very well told me a story about being in a meeting with Steve Jobs 7 years ago.

Jobs was describing the success of Apple’s infamous ad campaign. He said you only have 3-5 seconds to get peoples’ attention.

Steve Jobs did it even quicker. How long does it take to say “Think Different”?

So here’s a challenge:

Can you summarize your your mission, your intention… in 3-5 seconds?

Whether it’s “Live in the Moment!” or “Spread the Love,” we all need a rallying cry. Because without one, our lives are spent enslaved to Job’s inventions, bumbling from one email to the next.