We all know by now that nearly every image we see has been manipulated in some way.

The recent Vogue photo shoot with actress and writer, Lena Dunham, shows the extent to which some editors and fashion advertisers go, to create the “perfect image”.

Therefore, it’s nothing short of shocking that retailer American Eagle has chosen not to use any digital manipulation for the ad campaign for its recent lingerie line, Aerie Real.

A spokeswoman for the company said that the campaign, which is aimed at girls between the ages of 15 and 21, should reflect reality rather than impossible ideals of perfection.

Ironically, by showing their “imperfections” and “blemishes” the models in the Aerie Real ads actually look more beautiful than their airbrushed counterparts.

Here’s hoping other retailers follow suit.

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Editor: Rachel Nussbaum

Photo: Aerie Real Lingerie