Horizontal Banner Advertisements

Main Leaderboard

$3,200/month, $2800/month for one quarter, $2400/month for one year commitment

Appears on the top of every page—main page, section directories, videos, and every article. Over 1.5 million each month and growing rapidly.

Size 728 x 120 Pixel Banner

Prime Interblog

$3,200/month, $2800/month for one quarter, $2400/month for one year commitment

On top of each article in each section.

Size 728 x 90

Standard Interblog

$2,800/month, $2,400/month for one quarter, $1,800/month for one year commitment

At bottom of article on top of popular comments section.

Size 728 x 90

Bonus benefits for banner advertising:

1. Twitter (75K+ Followers) and Facebook (75K+ Fans) mentions
2. Opportunity to participate in giveaways and events.
3. One article a month—under our editorial guidelines
4. Logo included in marketing efforts
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Vertical Advertisements

Appears on left side of content on every page of the site.

Lead Side Prime

$3000/month, $2700/month for one quarter, $2400/month for one year commitment

 Size 240 x 360

Standard Side Prime

$2000/month, $1800/month for one quarter, $1500/month for one year commitment

Size 240 x 240

Square Advertisements

This is an affordable opportunity to participate on elephantjounal.com

Prime Top Six Grouping

$1,100/month, $1,000/month for one quarter or $800/month for one year commitment

Standard Top Eight Grouping

$750/month, $600/month for one quarter or $500/month for one year commitment

Standard Middle Eight Grouping

$600/month, $500/month for one quarter or $450/month for one year commitment

Size 120 x 120

Note: ‘Blinking’ Flash (or animated gif) ads cost an additional $150/month

We charge $100 fee for early cancellations

Bonus benefits for vertical and square advertising:

1. Twitter (75K+ Followers) and Facebook (75K+ Fans) mentions

2. Opportunity to participate in giveaways and events.

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Newsletter Advertising

elephant journal’s Best of the Week Newsletter goes to over 25,000 subscribers.

Newsletter Vertical Prime Ad

$500/newsletter or $1500/month (four newsletters per month)
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Dedicated Newsletter eBlasts

$1000/one time [We do not offer more than one per month]

Bonus benefits for newsletter advertising:

1. Twitter (75K+ Followers) and Facebook (75K+ Fans) mentions

2. Opportunity to participate in giveaways and events.

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Testimonials

Amy Ippoliti, Amy Ippoliti Yoga:

“I’ve got to tell you, that ad paid for our entire advertising budget because of how many purchases we got from one banner on elephantjournal.com. By far the most successful of all our online ads! Pumped we still have more time because it really worked. Amazeballs.” [04/03/12]

Ellen Hall, WildSpirit Yoga:

Sergio DiazGranados, Yoga Training Guide:

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Materials

Email to: ad at elephantjournal dot com.

Format: not illustrator. jpg or gif are preferred. .swf for flash.

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Payment

Send us credit card info, paypal or check. Generally, your ad won’t go live until we have invoiced you and received payment. Why? We don’t like to spend time on collections (and neither do you).

Note: early cancellations will move cost back to regular pricing and difference for previous ads will be due.

Update: Google Analytics: elephantjournal.com at 1,200,000 readers this month / 2,100,000 pages read ~ Google Analytics (real #s, not hype).

Because our partnership is active through twitter, facebook, and articles (of our editorial department’s choosing) we only accept sponsorships from those who share our values.

Want to partner with elephant? Here’s what you get: an active, supportive partnership. Love. Presence. National presence thru twitter (named #1 in US in #green by Shorty Awards), facebook (with a sizeable following and active presence).

Our Walk the Talk Show with Waylon Lewis and elephant journal demographic is choosey, active, affluent, 73% female, averaging 33 years old  (our tone is generally “young,” but our interests are shared by older demographics).

If you’re a fit for our readers—fun, bold but family-friendly, hip, a little wild, caring and dedicated to changing your industry for the better—please contact us.

FIRST TIER SPONSORSHIP

ELEPHANTJOURNAL.COM/WALK THE TALK SHOW

$36,ooo/year ($3,000/month, payable monthly). This is the discounted rate—rates are higher if you want an ad for a month or quarter.

Includes:

1. elephantjournal.com’s lead banner up top, as well as side ad on left above the fold
2. one article a month (subject of our choosing)
3. access to our award-winning twitter account (once a month)
4. access to our facebook page (once a month)
5. lead logo on Walk the Talk Show videos
6. thanks live at Walk the Talk Show events (audience 250, also live-streamed nationally)
7. schwag bag and booth at live events
8. five commercials (you provide, or we can do custom for fee) per month, viewed live and live streamed
9. giveaways on facebook, twitter (unlimited)
10. coupons emailed to all paid reader subscribers
11. logo presence with all author/contributors (leading voices nationally in green, yoga, adventure, ecofashion, natural products).
12. product placement (tee shirts, product) in videos.
13. one custom audience interaction video a year.

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SECOND TIER

ELEPHANTJOURNAL.COM/WALK THE TALK SHOW SPONSOR

$36,000 ($3,000/month, payable quarterly). That is the discounted rate. Rates are higher if you prefer to advertise just by the month or quarter, not for the full year.

Includes:

1. inter-blog banner ad (example above), displayed six (!) times on the Front Page (can be six different ads with revolving messages) and then again between our comment section and blogs on every single article/video on the site.
2. one article a month
3. tweet and facebook page post of that article
4. logo at end of all videos
5. thanked live
6. schwag and booth at live events
7. giveaways on facebook + twitter
8. coupons emailed to all subscribers
9. secondary logo presence with all contributors.
10. custom video tie ins
11. One custom video a year.

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THIRD LEAD

ELEPHANTJOURNAL.COM/WALK THE TALK SHOW SPONSOR

$24,000/year ($2,000/month, payable monthly). That is the discounted rate. Rates are higher if you prefer to advertise just by the month or quarter, not for the full year.

Includes:

1. big side ad top left above the fold
2. one article a month (subject/angle of mutual choosing, we reserve final editorial approval)
3. tweet and facebook page post of that article
4. logo in credits on Walk the Talk Show videos/month
5. thanked live (audience: 250 plus live-stream) and or you can welcome audience personally
6. schwag and booth at all our live events (we sponsor approx 40 events a year total)
7. presence on all Press Releases, posters, flyers.
8. giveaways, event notifications via facebook & twitter
9. coupons emailed to all subscribers (if applicable)
10. presence with all our featured writers (leading voices in green, yoga, adventure…).
11. One personal custom video tie in a month via editor/host Waylon Lewis.

What’s next?

1. You: Choose your ad size and location.
2. You: Figure your price.
3. You: Send us credit card info, paypal or check. Generally, your ad won’t go live until we have invoiced you and received payment. Why? We don’t like to spend time on collections (and neither do you).
4. You: Email us your ad artwork and where you want it linked to: ad at elephantjournal dot com.
5. We: Receive your payment.
6. We: Post your ad within 48 hours (or when agreed upon, say 1st of month).
7. We: start up our blog engine on some subject relevant and, as we feel is appropriate, push your blog via twitter (@elephantjournal) and Facebook (elephantjournal.com Page).

Questions? Email ad at elephantjournal dot com

Ad Options

Standard Square Ad/Month $750.00 Prime Square Ad/Month $900.00 Standard Square Ad/Quarter $1,800.00 Prime Square Ad/Quarter $2,400.00 Standard Square Ad/Year $6,000.00 Prime Square Ad/Year $7,200.00

Designer Info:

Advertisement sizes:

• LEAD BANNER: 728 x 120 (new, taller!) pixel banner ad.

• INTERBLOG STANDARD BANNER: 728 x 90 pixel banner ad.

• SIDE PRIME: 240 x 400 pixel vertical rectangle ad.

• STANDARD SQUARE: 120 x 120 pixel square standard sidebar ad.

Format: not illustrator. jpg, gif, png are all good. Pdf ok also. .swf for flash.

Email to: ad at elephantjournal dot com.

Our weekly e-newsletter goes to thousands of LOHAS-ish, yoga-doing, green-lovin’, Buddhist-book-reading, eco enterpreneurial, active, Whole Foods-type shopping and other “mindful” readers).

ADVERTORIAL

We don’t do it.

We will publish dedicated coverage, however, for non-profits and for-profits whose missions we and our readers believe in, on our site, facebook, and twitter: $250 ($125 non-profits). We retain editorial oversight and will intro your PR saying whatever we want. We guarantee the specific day of media coverage you request. You provide the content.

SOCIAL MEDIA: TWITTER, FACEBOOK:

elephant has a strong, active, daily presence on Facebook, and 1000s of friends. We’ve been named a top 10 green video blog and top 10 Green Twitter (by two organizations). Advertise on our site, and we’ll work our following for you. Become a Fan at elephantjournal.com’s Facebook page. Follow@elephantjournal on Twitter.

elephantjournal.com has been recognized by MNN and Opportunity Green as a “Top Ten Green Twitter User” nationally, and by Shift, Downtown Boulder, Grist and Green Matters as a leading tweeter. All ads include one tweet re: your company and/or product a month, the exact subject and message is of elephant’s choosing (we’re happy to take suggestions). Currently, we have 20,000 followers on Twitter among our various staff accounts.

All ads include one blog on a specific subject of our choosing that will get your company or product in Google searches. We then tweet and FB our blog.

FAQ:

Why advertise on elephantjournal.com vs. in newspapers or magazines?

1. Does advertising on the web make sense? Web ads, unlike print advertising, are clickable (but remember, few readers click thru, let alone purchase on the spot. View link as a perk. Your ad is still—as with TV or print—all about presence, brand-building and reinforcement).
2. Link and clicks helps your site get noticed by Google (OneRiot, Yahoo, Bing), since we don’t protect our Alexa page rankings.
3. Web ads can feature multiple images, each advertising different product, event.
4. Web ads are everywhere. Unlike many web sites, readers will see your ad on every page of our web site.
5. Ads are updatable up to once a month to reflect specials, marketing pushes or events.
6. Finally, yearlong ads as are included in our weekly e-newsletter, which goes to thousands of LOHAS leaders and avid readers.
7. Generally, we’ll be happy to include at least one blog on products/programs etc you offer, by one of our 20 writers, as long as said products/programs are mindful, eco, wonderful. We also include a tweet and Facebook push for our blog on you.

What’s elephantjournal.com’s traffic?

elephantjournal has been a full-time web site since January 1st, 2009, when our last print issue sold off the stands of Whole Foods etc. around the country. Therefore, if you commit to an advertisement for a year, our readership should be far larger at the end of that year with a locked-in price.

• 815,000 unique visitors / month as of December 2011 (if someone tells you how many hits they have, that number is more or less meaningless and usually hyped).
• 1.8 pages per visitor
• 1,300,000 page views
• 22% loyalty (multiple visits by same reader each month—a lower loyalty rate indicates that our site is growing quickly).

How many click-thrus can I expect? Few readers click thru, let alone purchase on the spot. View clickableness as a perk. Your ad is still—as with TV or print—all about attracting ‘eyeballs,’ presence, brand-building, and reinforcement.

Do you offer Pay per Click or Affiliate advertising programs? No. Instead, gain, we offer super-low prices so we can keep things simple. We don’t offer pay per click, which doesn’t adequately honor the number of ‘eyeballs’ you receive, which is what folks pay for when they buy print ads—presence. We charge literally 1/3 of other sites because we choose to keep it a simple flat fee, less time for all concerned.

WHY DID ELEPHANT JOURNAL GO PAPERLESS?

The change is, as it happens, was partially inspired by Patagonia founder Yvon Chouinard’s experience in the early ’90s, when his company’s next move, if they wanted to continue to grow, was to begin selling Patagonia clothes in department stores. But Yvon didn’t want to impact the integrity of his products—so he decided to keep Patagonia (relatively) small, and keeping walking his environmentally-responsible talk.

By the same token, to grow beyond our circulation of 30,000 (available in Whole Foods and such around the country), elephant journal was ready to start distributing to Barnes & Noble, Borders etc…which was great… except that our sell-through rate would have plummetted from 8/10 (eco-responsible, and good for advertisers) to 3/10 (the national average, shameful considering even recycled paper magazines are milled/shipped/reshipped/re-reshipped up to six times).

So…elephant journal went paperless, sacrificing 6.5 years of building up revenues but maintaining our commitment to not being a!@#$%holes to Mother Earth—to proving you can do well and do good at the same time.