Seriously: Urban Outfitters sells “Eat Less” Tee Shirt for Women only.

It’d be one thing if this were sold to men and women and the message had something to do with proper diet, fighting obesity and self image issues…in a fun, irreverent way…but a bold, happy cursive “Eat Less” seems to fly straight in the face of common sense and kindness.

After a firestorm in the media (god bless ’em), the Republican-owned, Made-in-China faux-hipster Urban Outfitters (which I, admittedly, am well known to love) has taken these tees off their site.

But, irony-starved hipsters, don’t you worry: the shirt’s still for sale in stores.