Let’s go see Milk, the nytimes.com gave it a rave rave review…but as with Jared Polis and many Boulderites, let’s go see it elsewhere, and deprive Cinemark’s CEO of 10,000 in revenues. In classic Capitalistic style, let’s hit the bigot Alan Stock where it hurts most…his reputation—and his wallet.

Here’s an excerpt.

Johann Moonesinghe, 26, of Boulder, is organizing Sunday’s local protest with Jonathan deWolff. The men have been personally boycotting Boulder’s Twenty Ninth Street theater since learning earlier this month of Stock’s contribution. Last weekend, for example, Moonesinghe, deWolff, Polis and Polis’ partner, Marlon Reis, went to the new “Twilight” film in Louisville rather than in Boulder.

“Why would we spend our money in a theater where the CEO donates to take away from our rights?” Moonesinghe said. “There are lots of options of places to see movies. We will choose to spend our money where they won’t use the money against us.”

Media outlets such as the Los Angeles Times began reporting last week that Cinemark’s chief executive gave thousands to the “Yes on 8” campaign in California. A movement to protest Cinemark quickly developed. Gay-rights advocates launched the Web site Nomilkforcinemark.com, and they’ve started a Facebook.com group that had more than 18,700 members Tuesday.

“If 1,000 of us commit to see ‘Milk’ at a competitor’s theater instead of Cinemark, at an average cost of $10 per ticket, that’s $10,000 of lost revenue,” the Facebook page creator wrote. “Help us reach 1,000 members so we can send a message to Mr. Stock. You will not profit from hate.”