Ironically, I can’t yet afford to join ’til elephantjournal.com gains a few more advertising supporters. But I hope to do so soon, and thinks it makes great financial sense for those who aren’t fighting to keep their house.

A [3min.] portion of our profile on 1% For the Planet, an alliance of businesses that donate at least 1% of their annual revenues to environmental organizations worldwide. Founded by Yvon Chouinard and Craig Matthews, 1% has grown to over 1000 members since it’s launch in 2002 and has donated nearly $42 million to approved environmental non-profits. Music by Neil Halstead & Jack Johnson courtesy of Brushfire Records onepercentfortheplanet.org