After years of building a nationally-prominent Facebook following (3x bigger than, say, MSNBC—we’re at 5 million fans on 60 pages) we are now getting just 14 readers per moment on our number 1 hit from Facebook. We used to get, say, 300 to 500. Our #1 hit, by far, on Elephant, is our own paygate—meaning not a single article is gaining traction through Facebook. Facebook is over for media, journalism, quality writing—unless Facebook decides to pivot.

Speaking of pivoting, it’s time for Elephant’s long-awaited own social media gamification project, called “the Ecosystem.” Nearly there—it’ll be a close call. ~ Waylon

How to Help: Subscribe, free, to our newsletter, if you’d like to keep Elephant alive and in your life–which is the only thing we actually control and can curate for you. elephantjournal.com/best