Mobilegeddon drastically changed the game for digital marketing online.

In a snap, businesses that want to monetize website traffic and feel the revenue from their online marketing campaigns were rattled by this trend.

If you have been in the field of online marketing and back link building for a while now, then you would know how this change evoked various emotions. After all, you have only just begun coping with the algorithmic changes thrown by search engine giants. Yet, here comes another challenger.

Eventually, however, you give in.

And you will notice that many others have done the same.

This is because it is really evident how mobile devices have reshaped the way we communicate and connect these days. Rampant SMS sending, e-mails accessed on mobile phones, and the boom of mobile e-commerce are but a few scenarios that describe this mobile generation. And as statistics continue to point to an increasing trend in consumer mobile device ownership and usage, the more mobile-targeted marketing campaigns will become.

Apparently, your mobile marketing campaign works hand in hand with your website’s content. Search engines use content as a factor in determining just how much organic traffic to send your website’s way. Within this organic traffic is where your potential customers can be found. So, depending on its quality, the content you offer your target consumers can either make or break your mobile marketing efforts.

So, if you want to drive more sales in your business, chances are you’ve figured out that the best way to do so is by hitting two birds with one stone. That is, you need to create high-quality content optimized for mobile use. Here are some tips you can try:

Aim for flexible size and style

If you have been used to designing your website’s structure and overall theme for desktop use, it’s time to tweak some things around. In order to be considered by the search engines as mobile-friendly, a website should display properly on a mobile device. This means that your content’s font size, graphics, overall theme, and layout, among others, must be compatible with a relatively smaller screen display.

In addition to this, you need to make your site responsive enough and bring ease of use and navigation. Since some users prefer smartphones, while others love their tablets, it is important to also note that your site would have to be adaptive enough to various screen sizes. As such, you will have to work on your site’s width percentages and media query elements to make sure that it passes the mobile-friendliness test.

Choose and group your words wisely

Creating content for mobile consumption is often dubbed as different from those meant for bigger screens. This is because the relatively smaller display of mobile devices can affect the attention span and reading patterns of consumers. For starters, users who read content on mobile are drawn to shorter text, over lengthier ones. Similar to the instant gratification that mobile use provides, they want information and answers to their queries delivered straight and direct to the point. So if you want to attract more buyers to your website, consider writing shorter yet catchy headlines. Grouping them in such a way that the content is presented in an easy to understand manner is also a big plus for attracting mobile users. Also, you can optimize your content for mobile use by choosing more specific keywords that are often used to target mobile users. 

Maximize mobile features

With technology becoming more and more advanced, mobile devices are also getting increasingly complex and therefore filled with new features. Fortunately, these technological advances can work for your mobile marketing advantage. QR codes, for example, are gaining popularity as it transports the user directly to your website. With a mere scan of a code, you gain an instant site visitor. Mobile apps found in Google Play and the Apple Store are also great targets for displaying your site’s mobile ads.

Mobile device use is also associated with mobile local search. The capacity of these handheld smartphones to utilize GPS technology in combination with their internet search redefines content creation. With this feature comes an opportunity to create content that can provide access to local information, such as businesses nearby.  As such, if your business targets local patronage within a certain area, optimizing your content for local search on mobile will work to your advantage.

The popularity of mobile device use has created a wave of change especially in driving more traffic and eventually gaining sales from websites. With a new platform to consider comes a whole new profile of users to please and device systems to adjust to.  Fortunately, creating a mobile-friendly content is made possible by a few tips and tricks. Creating a flexible website style and structure, strategic word use and grouping, as well as maximizing mobile features may all help attract more site visitors which you can convert into potential and actual buyers.