In a recent study from the Startpagina — University of Amsterdam, data shows that women are surpassing men in the Marijuana/Cannabis buyers market. Why? Well, researchers revealed that a great number of issues that are unique to women are driving large numbers of women to marijuana products.

It’s impossible to deny the spending power of women. They are responsible for 70 to 80% of consumer spending in the United States and play a major role in influencing the buying choices of their friends and family. With the cannabis market in legal states projected to grow 150% by 2021, female consumers are also playing a major role in shaping the industry through embracing cannabis as a wellness product.

Kate Miller and Anna Duckworth are the cofounders of Miss Grass, a women-centered cannabis magazine and have witnessed how women are embracing marijuana more than ever in a new way.

“Cannabis legalization is creating an insatiable appetite for information. Women are looking for alternative non-toxic, plant-based, holistic remedies for health and cannabis falls into all of those categories,” says Duckworth. “That’s why women are adopting cannabis as a wellness tool and making it a part of a much bigger approach to self-care.”

Interestingly, women are also far more complex investors when it comes to the actual product of the investment. While both men and women share similar characteristics when it comes to the technical side of investor, women have been shown to put higher emphasis on the nature of the investment, and if it aligns with their ideals. This projects onto companies such as Square Chain Corp. (OTC:SQCC), which from previous operations, has a record of a very strong female board. From this, In March 2018, the Board of Directors elected to shift the Company’s business model to concentrate on a business or industry that might be able to take advantage of blockchain technology. Big technology companies have routinely failed to hire women for new projects or promote them to management and board positions. But with blockchain, women have led the way on some of the most important projects, both at tech companies and start-ups.

For a further example, a recent Marijuana company that has popped up on investors radars is Profile Solutions Inc. (OTC:PSIQ), and it’s easy to see why this investment is so attractive to women.

Profile Solutions Inc., (OTC:PSIQ) The company released a press release a little while ago stating they have made a deal with The Kingdom of eSwatini to grow, process and distribute worldwide Cannabis and CBD. For those who do not know, eSwatini has faced some recent struggles lately with the government, gender inequalities, and recently underwent a name change of the country to reflect its new “Free” way of life. There have been some sad stories over the years showing the struggles some citizens had to endure. Now, the country is striving, already establishing an economic boost. The deal with $PSIQ will create a huge number of jobs and create a training facility to create more jobs for local eSwatini citizens. The exclusivity shall be for 10 years. This is the type of investment the LGBTQ community is talking about.

PSIQ Employee

Have a read from their recent press release.

Profile Solutions, Inc. (OTC Pink: PSIQ) is pleased to announce preliminary approval from the eSwatini Ministry of Economic Planning and Development to establish an exclusive growing farm and processing plant for medical cannabis & hemp in The Kingdom of eSwatini f/k/a Swaziland (“eSwatini”).

The purpose of the proposed agreement is to (1) grant PSIQ the exclusive license to operate an advanced Hemp & Medical Cannabis manufacturing facility to grow and cultivate Cannabis in accordance with strict GMP global health standards (2) export Hemp & Medical Cannabis worldwide (3) operate exclusive licensed Medical Cannabis R & D lab and (4) create training facility to create jobs for local eSwatini citizens. The exclusivity shall be for 10 years.

Knowing how to market to women means having people who represent and understand them and what is important to them as women. That also helps to remove the stigma even more for potential consumers because it feels less forced.