Twitter has been a rather crucial part of the evolution of social media. From personal tweets to targeting customers, one cannot just ignore the rampant impact of Twitter. A recent report posted by Brandequity.com states that Twitter is going to introduce another button that will allow users to see the latest tweets first. The users can choose their preferences depending on whether they want to check out the top tweets or the latest ones.

This development comes as no surprise, since Twitter has been one of the most used social platforms for businesses and consumers alike. Despite the character limits, Twitter can contribute a great deal to the success of a business. Listed below are some of the ways this new feature on Twitter can impact the users.

1.   Attracting more Twitter followers

If your Twitter followers are properly indulged and targeted, increasing their number can work wonders for your business

This feature of presenting the latest tweet first can promptly scale up the number of Twitter followers when you present attractive content on your Twitter page.

You can pick the proper keywords to target. As your followers mount up, you’ll also receive various engagement and clicks to your website.

2.   Prioritizing the convenience of the users

When convenience and satisfaction are the buzzwords that drive the users, this feature really comes as a welcome change. Using the home button feature allows consumers to check out the most recent posts with just a tap of a button. It points toward a win-win situation for both businesses and target audience.

The businesses can retain their existing consumers by highlighting the fresh and new posts on their pages. On the other hand, the consumers can leverage the information provided through the posts to their advantage.

3.   Building networks and aiming to create a focused community

With the possible implementation of this latest button on Twitter, businesses can focus on forming a community amongst both existing and prospective customers. By placing the most recent tweet first and providing the consumers with value, you can maintain a solid relationship with them.

The most efficient way to do this is by deciding which post should resonate with your consumer base so that they would like to prioritize your services. It can also earn you recognition in your industry.

You can follow people talking about a specific topic related to your market. You can also look for the authoritative figures in your industry and follow the people on their list.

4.   Eliminating the need to pin relevant tweets

If you use Twitter, you already know that it allows you to pin one tweet at the top of your timeline. When people land on your profile, they come across that pinned tweet first. It’s on you to pick an appropriate tweet that is pertinent to your niche.

Pinned tweets have been considered as the most efficient way to draw attention to your most recent promotion. But, the practice will change once this new button will be introduced across other platforms.

5.   Building brand authority

Using the newest home button feature on Twitter allows you to share your knowledge and highlight your expertise in a specific area. This, in turn, can assist you to establish the authority of your business within your particular industry. In fact, you can use this feature to initiate pertinent conversations among your target consumers regarding your products or services.

Twitter is already an exceptional platform to develop your personal brand. It provides the scope for global reach that other promotional activities could never accomplish. With this latest feature, Twitter is set to raise the bar when it comes to developing your brand’s authority.

In conclusion,

By now you must have figured out a way to leverage Twitter’s new feature to suit the needs your business. All the insights in this post will ultimately help you to raise the profitability of your business. What’s more, you’ll also notice a sharp increase in target engagement.