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May 6, 2020

A behind the scenes tour of my blogging strategy

For many years, I had a love/hate relationship with blogging.

A little background – I started my first blog around age 19 or 20 as a naive college student looking for an outlet to document my life and share what I was currently into.

This was before Facebook literally became the huge social media platform it is today, allowing you to share what’s going on in your world with the world.

That first blog eventually evolved into a more grown-up version, where I was still sharing personal stories and insights about my life as a mom and entrepreneur.

When I decided to launch The Yogipreneur in 2008, I realized blogging for business is WAY different than blogging just for fun!

Blogging for business hasn’t always come easily.

There were times when I was so overwhelmed with OTHER business to-dos {or having little babies} that I didn’t update my blog for months. But something amazing happened – even when I wasn’t blogging on a regular basis during those periods, my blog was STILL working for my business. In fact, I ended up as a guest teacher for a Blogging for Business Master Class during a stretch of zero blog posts in months!

There were also times the blog content was pouring out of me – literally, I’d sit down and end up with 3-5 posts written at a go! Thankfully those times allowed me to take a break when I was on maternity leave.

Even though you CAN get away with a quiet period on your blog, when it comes down to getting results {aka readers turning into dream clients}, consistency is essential. But how do you find your own rhythm?

Here’s my personal blogging strategy behind the scenes at The Yogipreneur {feel free to steal it and make it your own for 6 months of awesome blogs!}::

Focus on 3-5 Themes or Core Topics

Before I did this, I found myself writing about whatever came to mind {which sometimes led to no blogging and just me sitting in front of a blank screen for hours}.

Then I realized that all the blogs I loved following produced TONS of content… but all of it fit into only a few themes.

Not only did this make coming up with ideas so incredibly easy, but it also helps establish your credibility and authority as a blogger while making it easy for the reader to dive deeper into your blog posts!

And if you wanna get REALLY strategic – then each theme should correspond to one specific offering.

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