Viral marketing is defined as any online strategy that encourages internet users to convey a “marketing message” to other users, which opens up the potential for explosive growth in online exposure, noise, and messaging. by origin.

Like a virus, these strategies use rapid multiplication to spread the message to thousands or even millions of users. Viral marketing works for two reasons:

With a simple SEO approach, Google loves the latest blogs, “turns the road” and classifies links of this type of link to a website.
Benchmarks are phenomenal and, if executed correctly, extremely profitable.

Viral marketing is an internet marketing tool that encourages people to share your business message with colleagues, friends, or family members because they think it is relevant. Due to the direct nature of the medium and its infiltration into our homes, our workplace, and our daily life, it is particularly suitable for email and the Internet.

The exact viral marketing method implemented for your campaign depends on your brand and demographic target audience.

Often, an “article” or “blog” strategy is led, but some other viral strategic tools include:

Competition with a real price and an incentive for participants to send the message, e.g. B. Additional submissions in exchange for suggesting a friend’s email address.