Attracting new customers tends to come as a result of marketing techniques these days – if you have a good website, healthy social following and a good reputation, then you’re already on the track to success. However, if you have a brick and mortar store or office space, the look and appearance of your business can have a huge effect on your footfall and business enquiries. 

No matter how effective your marketing strategy is, if your business premises look unappealing, you will be losing out on valuable custom. With this in mind, here are some simple ways you can make your business premises look more presentable. 

Attractive Signage

Whilst well-maintained exterior signage and banners announce your business, it also gives the impression that you care about the way your business and the premises appear to your potential customers. Business signs which have chipped paint, missing letters or unlit bulbs give a terrible impression of your business and make it appear that you don’t care about its appearance. Investing in good signage, which is durable and suitable for all-weathers is a must, especially if you rely on customers coming in off the street. 

Facade Appearance

Customers will form their first impression based solely on the external appearance of your business. From your window frames to gutters, making sure that these are maintained and kept in top condition is important. If your building has started to show its age or some signs of wear and tear, then you might want to look at applying a fresh lick of paint or clean your brick or stonework. Commercial pressure washing services are able to carry out a full refresh of your building premises, cutting through grime and dirt buildup to leave you with a building that looks brand new. 

Lovely Landscaping

You don’t always need to spend lots of time and money on improving the appearance of your business premises. You can work within your budget and make your business look more appealing and presentable with the help of flowers and greenery. If you have the space in front of your business premises, look at things such as bright, floral hanging baskets, trees and bushes or even a well-kept lawn. These will make your business stand out from the road or pavement and look more attractive to potential customers. 

Insider Interior Counts

Whilst it is important to make your business premises look attractive from the outside, you need to make sure that you carry the same level of attention inside, too. Once customers or clients step into your business, you want them to be greeted with an organised store or showroom, or a modern and clean office space. If you have a store, make sure that your aisles are well spaced and have enough room for all customers, including those with disabilities. Ensure that carpets or floor are clean and free from debris and your paintwork is clean and fresh.