Company values are the beliefs and principles that support the company’s vision and thus, shape culture. Having clear company values helps you ensure that all your employees are working towards the same goals. And it also plays a critical role in talent acquisition.

Whether your company values are single words or short phrases, they should help everyone in your organization answer one question: Does this decision or behavior reflect our values?

Why are company values important?

In simple terms, your core values are your company’s DNA, which differentiates you from the competition. Company values drive your business and help your people reach the goals you’ve set for the company.

Some organizations don’t prioritize company culture and company values because they don’t see the point. Creating values is not just a nice idea on paper, but your values must make a difference in the day-to-day operations.

Clearly defining and communicating your values eliminates uncertainties. Your employees don’t have to guess what the company culture is—they just know.

Here are some quick benefits of having core values:

• Having a clear set of values helps your employees understand what you stand for and help them achieve their goals.

• Adopting strong core values gives your people a sense of security that helps you retain your top talent.

• They help improve communication at the workplace and avoid confusion.

• Clear company values help boost employee morale and engagement.

• Explain to your clients what your company stands for. It will lead to customer satisfaction.

• They help you attract top talent. They want to work with an organization with a clear vision.