Parvati is a Hindu goddess, a daughter of the Lord of the Mountains and Queen Mena. Parvati is known for her devotion to Shiva, and it is thought that chanting her mantras will confer this devotion to your own relationships. She is the gentle and nurturing aspect of the goddess energy, full of kindness and compassion. Parvati is the symbol of divine strength, power, love, and productiveness. As a goddess of family and love, she is the ideal entity to turn to for help with marriage, parenting, and fertility.

Indian Trap aka J2 (Shakira, LL Cool J, Beyoncé, Lady Gaga, Madonna) released his third single — “Parvati Mantra (Aigiri Nandini)” — co-written with award-winning South Indian artist S. J. Jananiy, who performs all the vocals on the forthcoming album. The renowned L.A. producer is collaborating with Jananiy to create an entirely new sound for yoga, dance, and spiritual music fans: combining ancient Sanskrit mantras with classical Indian vocal techniques and contemporary Trap Music.

Described by Cineblitz as having a “magical essence,” the single is now available worldwide. A dynamic lyric video features a performance by Jananiy, and is further supported by a robust social media campaign engaging social media reels, stories and posts. Prior to “Parvati Mantra,” the collaborators released “Shiva Mantra” and “Durga Mantra” with both tracks garnering tens of thousands of likes in streaming and social media; “Shiva Mantra” was picked up as a favorite track for TikTok’s popular yoga #BalanceChallenge. Each track on the forthcoming album coincides with one of the many festivals celebrating the Hindu Gods and deities; the complete album is expected to release this summer.

Mantras are Sanskrit prayers that millions have used daily for over three thousand years. The Shaivite Hindu tradition holds that everything we do involves energy, and that energy is nothing other than vibration. When we repeat a mantra, we direct our energy inward, allowing us to connect with our deeper selves and gain greater control over our minds; mantra chanting, or singing, has helped millions of people improve their lives and effect positive change.

“As a musician, my material is sound,” says Indian Trap. “Mantras are prayers that ‘vibe’ with the universe. What better lyrics can a composer ask for? Jananiy brought the mantras, and I brought my music! Three thousand years old mantras that go right to the heart of matter…the journey may be long, but we are on the right track.”

“Working along with Jay for this very special single was highly explorative by fusing the Vedic Mantras,” says S. J. Jananiy. “His Indian Trap music, and the many vocalizations.. got me thinking about how these Mantras, encased in Trap music and Indian raga-based music, could be performed live, and that got me curious about those possibilities.”

The song lyrics translate as the following:

Salutations to lord of all beings, Salutations to god of Gods,
Salutations to the death, to god of death, salutations to the great light,
Salutations to he who he made Manmatha (one who churns the mind) into ashes,
Salutations to one who is calm by nature,
Salutations to the consort of Parvathi who has a blue neck.

Chorus:
Salutations to the daughter of the mountain, who fills the whole World with Joy, for whom the whole world is a divine play and who is praised by Nandi, who dwell on the summit of the Vindhyas, the best of the mountains, who gives joy to Lord Vishnu (being his sister) and who is praised by Lord Indra,

Goddess, who is the consort of the one with blue throat (Lord Shiva), who has many many relations in this world (being the cosmic mother) and who created abundance (in creation), victory to you, the destroyer of the demon Mahishasura, who has beautiful locks of hair and who is the daughter of the mountain.

The Story of Parvati

Parvati is depicted in various forms and is revered as a symbol of feminine power and grace. The Aigir Nandini mantra in the song praises the divine qualities of the goddess, including her strength, beauty, and victory over the demon Mahishasura (a deceitful demon who pursues his evil ways by shape-shifting).

Parvati, also known as Uma, is a Hindu deity and the supreme goddess in Hinduism. She represents beauty, compassion, creativity, and strength. Parvati is Lord Shiva’s consort and together they have two children, Ganesh and Skanda. She is also known by several other Hindu names including Adi-shakti, Kali, Goddess Laxmi, Adi Parashakti, Shakti, Devi, Durga, Tripura Sundari, Sati, Saraswati, Tridevi, Chinnamasta, and more.

As an element of Maha Shakti, the mother of the cosmos, Parvati is connected to both the universal and individual energies of creation. The Parvati mantra comes in different forms, each with its own benefits, and is often used interchangeably with Shakti mantras. Parvati is the defender and origin of the cosmos and all of humankind.

According to Hindu mythology, Shakti took the form of Parvati to awaken Shiva from his meditative state after he withdrew from the world following the loss of his wife. Parvati was created by Shakti to attract Shiva’s attention and won his heart by relating to him through his passions and determination. Parvati’s intellect and spirit ultimately diverted Shiva’s focus from his meditation to her and the rest of the universe.

Parvati carries a three-pronged trident which removes evil on the physical, mental and spiritual levels. In the human body, the trident represents the place where the three main energy channels, or nadi, meet at the third eye. The central channel, which is the longer, central point on the trident, continues upwards to the crown. Parvati is part of a trinity of Hindu goddesses that also includes Lakshmi, the goddess of wealth and prosperity, and Saraswati, the goddess of knowledge and learning. It is said that these divine powers have created this earth and we are the living beings residing on this planet.

Aigiri Nandini is a very popular devotional stotra of Goddess Durga Devi written by Guru Adi Shankaracharya. A stotra can be a description, a conversation, or a prayer, but always with a poetic structure. In Sanskrit, Giri means mountain, and Aigiri means daughter of the Mountain king. Nandini means the one who gives joy to the world.

About Jay Singh:
Jay Singh, aka J2, is the successful record producer and composer behind Indian Trap. Jay rose to prominence after winning the prestigious Ministry of Sound DJ Idol Competition in 2002. He has since produced and remixed songs for various artists, including LL Cool J, Beyoncé, Lady Gaga, Lil Wayne, and Madonna. He burst on the pop music scene as J2 with the release of the smash hit “Dare La La La,” which he co-wrote and produced for Shakira’s 10th studio album; the track debuted in the Top 10 of most international charts. A reworked version titled “La La La” Brazil” was the official theme song for the 2014 FIFA World Cup, and is featured on the One Love, One Rhythm World Cup album. The song was also used in a T-Mobile commercial and Shakira’s Activia commercial, which became the most shared advertisement of 2014 and has over 2 billion streams to date. J2’s compositions have appeared in over 100 films, trailers, video games, television shows, and advertisements. They gathered over 250 million streams across YouTube and other major DSPs. https://www.indiantrap.com/

About S. J. Jananiy:
S. J. Jananiy was a child prodigy who is currently pursuing her Ph. D. in Indian Music. She is a multi-Global-Award-Winning Composer. She studied Carnatic (South Indian), Hindustani (North Indian), and Western classical vocal traditions. She has an ATCL Vocal, Grade 8 in Western Classical Music, and studied piano and Western Classical Music theory at Trinity College, London. She plays the harp and synthesizer. She owns JSJ Audio and 3 Dot Recording Studios, providing international music services as a polygenre film-score composer, songwriter, performer, arranger, music producer, and sound engineer. She graduated from SMC, Chennai, with a degree in Economics. She has an M.A. in Indian music and an M. Phil from QMC, Chennai. She has received the Indian National Award, State Awards and many other Awards. Between 2018 and 2022, she received nine Global Music Awards, PSAs, and an ICMA for Best of Asia. https://sjjananiy.com/

“Parvati Mantra” smartlink to listen or buy: https://ffm.to/m82ary4
Indian Trap Instagram: https://www.instagram.com/indiantrap/
Indian Trap Website: https://www.indiantrap.com/
S. J. Jananiy Official Website: https://sjjananiy.com/
S. J. Jananiy Socials: https://www.flowcode.com/page/jananiysj

Color animated lyric video