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December 1, 2023

Strategic Giving: How to Choose and Support Causes That Matter to You

For those in the financial world, the joy derived from assisting clients in achieving their philanthropic goals is immeasurable. Whether clients opt for modest, routine contributions or aspire to establish enduring, legacy-driven initiatives, guiding them to live their passion and fulfill their mission is both gratifying and purposeful.

Beyond the financial realm, strategic philanthropy holds personal and emotional rewards. Studies underscore the link between philanthropy and increased happiness and longevity. It provides a unique avenue for sharing and venerating family history and values. More profoundly, it infuses a sense of meaning and purpose into one’s financial wealth, allowing individuals to contribute meaningfully to their communities and support causes that resonate deeply.

On the financial front, strategic philanthropy opens doors to various benefits. Charitable income tax deductions and estate tax reduction are tangible incentives, aligning financial prudence with benevolence. Furthermore, it becomes a conduit for imparting financial literacy to successive family generations, preparing them for roles in managing family wealth in the future.

Embarking on strategic philanthropy is a personalized journey, devoid of a one-size-fits-all formula. The crux lies in cultivating a clear vision, enabling the creation of a sustainable strategy to fulfill that vision over the years. Here are four fundamental steps to kickstart your strategic giving journey:

  • Define Your Vision: Clearly articulate your philanthropic vision, outlining the causes and issues that resonate with you and align with your values. This serves as the foundation for your strategic approach.
  • Research and Prioritize Causes: Conduct thorough research on potential charitable causes. Consider the impact, transparency, and alignment with your values. Prioritize causes that evoke genuine passion and commitment.
  • Create a Long-Term Strategy: Develop a strategic plan that extends beyond momentary giving. Consider the longevity and sustainability of your contributions, ensuring a lasting impact on the causes you champion.
  • Engage and Evaluate: Actively participate in the causes you support. Monitor and assess the effectiveness of your contributions, adapting your strategy as needed to maximize positive outcomes.

In navigating the realm of strategic philanthropy, there is no single correct path. What matters most is a resolute vision coupled with a well-defined strategy to manifest that vision over time. By thoughtfully selecting and supporting causes that matter to you, your philanthropic journey becomes a transformative force for good, leaving an enduring legacy that extends beyond financial wealth.

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