Years ago, back in the dark days of pre-Green Fad-dom (2004), our smoggy future looked black.

Four years later, (as you’ve heard) Green is the new Black. What happened?

A significant player in our society’s shift has been Graham Hill’s Treehugger.com—a popular web site whose modern, hip, thorough approach to environmentally-responsible journalism helped catalyze the momentum that came out of Gore’s Inconvenient Truth—and turn our nation’s newfound inspiration into practical, effective action. Now, Treehugger’s joined up with the Discovery Network to launch Planet Green, the first 24-hour eco-focused TV channel—and the dream home if ever there was one for yours truly—’elevision’—elephant journal’s fun, yet fundamentally serious talk show.

elephant journal’s editor-in-chief, Waylon Lewis, asks Graham how and why he’s done so much—what’s next—and, in a coarse attempt to curry favor in Planet Green’s circles for his nightly talk show, ‘Walk the Talk Show,’ slips Graham a fiver.

Our friends at econsciousmarket.com just linked to this (update: as did Treehugger itself, we were briefly on the front page). Go and support ’em with comment, and check out their vast array of mindful (fair-trade and such) gifts.