Your (Splendid) Guide To A Successful Facebook Ads Campaign.

After you created your Facebook page, chalked up some content, and got a few Facebook followers, what’s next? Your next move is to start boosting your page more aggressively so that you can get even more Facebook followers.

 

How exactly do you do that? Why, by setting up a Facebook ad campaign, of course!

 

This guide will teach you step-by-step how to set up your ads campaign and some tips on how to make it as effective as possible.

 

Setting Up Your Ads Campaign

 

The first step to creating an ads campaign is to set it up. To do this, you must first determine the objective of your campaign. Obviously, your main objective is to get Facebook followers. However, you must determine what kind of Facebook followers you want to have and what you want them to do once they follow you. There are three categories for objectives that Facebook provides:

 

Awareness
Consideration
Conversion

 

Under these three main categories, there are more subcategories that you have to choose so that you can let Facebook know how you want to structure your ad campaign.

 

Under awareness, the subcategories are:

Brand Awareness
Local Awareness
Reach

 

Under consideration, the subcategories are:

Traffic
Engagement
Views
App Installs
Leads

 

Under conversion, the subcategories are:

Conversion
Product Sales
Visits

 

Your objective is the foundation of your ad campaign and determines how your ads will be promoted. This is why you must let Facebook know what you want to do so that it can help you.

 

Choose Your Target Audience

 

The next step is to choose your preferred target audience. Facebook will allow you to choose your target audience based on demographic profile such as age, gender, location, and language. After that, you have to determine the interests of your audience. Try to be as specific as possible so that you can get the audience that will surely appreciate your page.

 

Choose the Format of your Ads

There are a total of 5 formats that you can choose from. These are the carousel format, slideshow format, image format, video format, and canvas format. There is no strict rule that says which format you should choose. Just do a test and see which one works the best for you. If a particular format gives you a lot of Facebook followers, then stick to that one.

 

Create Your Budget

 

Budget is important to fare against your competitors. There are two options to set your budget for the campaign. These are the daily budget and the lifetime budget. Let’s go through them one by one so that you’ll know which one to choose.

 

Daily Budget

 

The first type is the daily budget, which allows you to post your ad for a whole day. With this option, you have to pay every day a minimum of $1. This is the ideal budget option to choose if you are just starting up and are low on cash. With this option, you will at least, have more control over your money, and you don’t need to come up with a big amount right away.

 

Lifetime Budget

 

The lifetime budget allows you to run your ad continuously for a specific time period. The best thing about this option is that you don’t need to keep on buying until the ad placement runs out. You will decide how much budget you want to use (Facebook will determine the minimum budget you need) and how long the ad placement will be up. This option is more viable for those who have a bigger budget for their ads.

 

Tips on Making Your Facebook Ads Campaign Successful

 

Now that you have a taste of setting up your ads, now’s the time to go a bit deeper into techniques that will help make your ads campaign more successful. Take note that setting up an ads campaign won’t immediately gain you a lot of Facebook followers. It’s going to be a long road of trial and error before you find out which ad strategy works for you.

 

Here are some tips that will help you get closer where you need to be:

 

Design Your Ad Well

 

If you want people to even click on your ad, you need to design it well. First, you have to make sure that you have a good tagline and message. Keep your text to a max of 90 characters in your ad; otherwise, you’ll end up with a wall of text which is not attractive.

 

Next, choose the right picture for your ad. For product posts, pictures of your products or pictures of influencers using your products are the most effective. For nonprofit Facebook pages, photos of different individuals work better. You can try to make different ads with different pictures to see which one works the most.

 

Lastly, you need pictures that are high quality. The idea image ratio for an image is 1.91:1. The image size or resolution should be 1200 x 627 pixels so that the image won’t look pixelated.

 

Create Video Ads

 

These days, videos somehow work better than ordinary images because videos are more interactive and overall fun to look at. However, there are some rules to posting video ads. Just like pictures, keep the text to a max of 90 characters. You also won’t want a wall of text on your videos.

 

Keep the aspect ratios to 16:9 or 9:16. Also, remember to keep your videos short. If the ads are too long, people will get annoyed and just scroll away. The most-watched ad videos are around 30 seconds to a minute to keep that in mind. However, if you can relay an awesome message in just 15 seconds, that’s even better. Lastly, make sure that the video can loop.

 

Use Lead Ads

 

If you’re after leads or subscriptions, then the perfect ad for you is a lead ad. Facebook allows you to create lead ads wherein the ad asks for people to sign up or download content. The more Facebook followers you have, the higher the chances your lead ads will work.

 

Monitor Your Ad Performance

 

One of the most important things to do when you run an ad campaign is to measure your ad performance. Luckily, Facebook provides all the metrics that you need. Here are a few details to take note of:

Overall ad performance can be measured by reach, impressions, Facebook follower count, and frequencies.
Conversion can be measured by website visits, checkouts, payments, purchases, and add to carts.
Engagement can be measured by page likes, reactions, and comments from both Facebook followers and non-followers.
Event ad performance can be measured by event responses and cost per event responses.

 

If these metrics have shown a positive growth, then it means that your ads are working. However, if there seems to be no movement, then you might need to change your strategy.

 

Conclusion

 

Are you ready to take your Facebook page to the next step and further promote it? Then set up a Facebook ads campaign right away. This guide will help you set it up and give you several ideas on how to make it successful. With these tools and some quality content from your side, you are sure to get the exposure you need.

 

Not only will you have the chance to gain more Facebook followers, but you will also have the chance to have more engagement, higher conversion rates, and more. With a successful ad campaign, your page is sure to soar high.

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