Makeup and skincare are 2 industries that have evolved dramatically in recent years. Far from representing a narrow definition of beauty, the huge variety of colors, tools, and styles have given women and men alike a ton of options for self-expression. Wearing makeup is about more than covering up flaws or making yourself look your best. It’s about confidence and style as well – finding what feels good in your skin as much as what’s on it.

There are plenty of options out there for people who love to experiment with their makeup looks, but some of the top brands are favorites for a reason. Some of these brands have cult followings, (again, for good reason) based on their green initiatives and vegan products. If you’re looking for your next skin product obsession, these are some fabulous places to start. 

Color Story

According to this Color Story is one of the most popular makeup brands in America- with good reason. This brand is living proof that you don’t need to break the bank to experiment with your makeup look. A drugstore brand available for purchase at Target or on Amazon, Color Story offers tons of different palettes for a variety of skin tones. It’s the perfect starting point for a person who wants to try something new without committing to a major purchase.

Physicians Formula

According to the same study, Physicians Formula tied for first place as the top overall makeup brand in the US. This brand has more products available on their official site, and they are another drugstore brand that gives users a taste of makeup options without a major financial investment.

MILK MAKEUP

For some people, drugstore brands don’t offer the kind of products they need to accommodate sensitive skin. MILK MAKEUP is one of the higher-end brands that people tend to choose if they experience irritation from makeup or face products. Their foundations are designed to smooth and moisturize as much as they conceal skin imperfections. MILK MAKEUP also keeps up with the latest beauty trends, adjusting the products they offer as quickly as the industry shifts interest.

bareMinerals

Upping your beauty game doesn’t mean you have to compromise your principles! There are plenty of vegan and beauty free brands out there that still give you all of the options you need to engage in the latest beauty trends. bareMinerals is a great brand for people who are looking for gentle products that will cater to a more natural makeup look. They’re also known for being very good for people with sensitive skin.

MAC Cosmetics

If you’re looking for your new signature lipstick, look no further than MAC! Ruby Woo is one of their most iconic bestsellers, and for good reason! It offers a fabulous tone that looks good on basically everyone. The MAC lipstick is a makeup lover’s best friend, and they have plenty of formulas available to make sure your look lasts all day long without drying your lips.

Makeup is a great way to express yourself and there are so many different options! You never have to feel like you need to drop a fortune on an entirely new regimen just to try something out. There are plenty of affordable products out there that will give you the opportunity to try something new, and just as many higher-end options that you can invest in if you decide you want an upgrade. Let your imagination run wild!