Color is often overlooked in our quest to tame the world. Which is ironic. Because we are visual creatures and color is a master persuader.

Color sets a mood, makes an impression, or prompts people to take action. It can literally mess with your head! The bottom line? Color can be used to engage and persuade audiences across mediums.

Pink Sets Mood Pink has many faces. And is a powerful persuader.

Deep pink can show gratitude, light pink sweetness, and darker hues have deeper meanings such as allure and attraction.

• Pink diamonds are the rarest gems on the planet, although too many deserving may have to settle for the best in the lab.
• Pink orchids, the most delicate and graceful, represent love luxury, beauty, and strength.
• Pink means good health. Watermelons are among the best fruit for keeping in pink.

Symbolism aside, there is a deeper meaning

Express Your Pink Persuasion I have two formal pink button-down shirts, one short sleeve, one long for family photos, over-excited relatives, or people seeing red meeting tables. People often reminisce about their childhoods when pink is present. My swim trunks failed in a pool full of girls. It took a while to tell where the laughter was coming from. I still hear it. That’s what they call color aversion.

Evidencing the Influence of Pink Its true pink has unique effects on behavior. Rage and aggression pale against pink. Authorities paint jails pink to reduce tensions, calm prisoners and maintain peace. Pink is a delicate weapon though. Used in prisons, inmates become even more agitated after being accustomed to the color.

Where Can You Put Pink? Pink is the third most popular color for marketing behind red and blue. It is also the number one color for brands serving female audiences or any time your product or brand focuses on care: Turn to pink if you want your audience to feel:

• Affectionate: Warmth and tenderness to friends and family
• Assertive: Deeper pinks are assertive and confident
• Calm: Subdues emotional energies
• Caring: Sensitivity and tender loving care
• Compassionate: Empathy and understanding
• Hopeful: Prospect of positive outcomes.
• Nurturing: Giving and receiving love
• Peaceful: Absent aggression or anger
• Refined: Elegance, sweetness gratitude romantic love

Put a Little Color On it Like all persuasive colors, you can put pink anywhere: on a blog or website design, branding, content copy, or as a wear-around statement.

One of the blessings of pink is the many shades and the moods you can create.

Design work requires you to be exact. For me, working with multiple types of device screens, and mediums, I try to find a method for getting the right color for the mood I need. Here’s one way to do it.

• PICK A MOOD Assertive: Deeper pinks are assertive and confident.
• GO TO COLOR WEBSITE Go to a website that has Hex RGB or CYMK color values. RRGB is what is used on the web and CYMK for print. Many sites have color names too.
• PICK A COLOR Pick a color that matches the mood.
• CHECK MATCH OF COLOR AND MOOD Deep pink is magenta with much red.

And now you are (down with) and in the pink!