“We found that the best solution was no box at all.”

Of course, Yvon Chouinard over at Patagonia didn’t need a fancy video and designer to come up with an even greener solution for his underwear…10 years ago. It’s called a rubber band, and it actually increased sales.

With thanks to the stylee folks over at Denver Egotist for the heads up on this one:

The Youtube video already has some interesting comments: