TED video: what’s the embodied energy of a paper towel? A house?

The devil’s in the details, and so is the fun:

April 14, 2010 — http://www.ted.com In a short, funny, data-packed talk at TED U, Catherine Mohr walks through all the geeky decisions she made when building a green new house — looking at real energy numbers, not hype. What choices matter most? Not the ones you think.