With Cameos a’plenty, Nike does World Cup—Guy Ritchie-style.

{“over a million YouTube hits in mere hours”}

Wow:

“The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.”

Thanks for the tip to Anthem:

“Twenty days away from the world’s largest and most popular sporting event, Nike has released a 3-minute commercial that has set the soccer and advertising world abuzz. With over a million YouTube hits in mere hours, “Write the Future” follows the biggest soccer stars of the 2010 FIFA World Cup and their “what-ifs” that could play out this June in South Africa. Oscar nominated director Alejandro Gonzalez Inarritu…click over to Anthem Branding for the rest.