A new ad campaign designed to create awareness of domestic abuse in India uses images of classic Hindu goddesses complete with cuts, bruises and black eyes.

The battered goddess images are shocking and powerful and come on the heels of the Delhi rape case in which a 23 year old student was allegedly brutally gang raped by six men.

The woman later died at a Singapore hospital from her injuries.

She was one of the 244,270 victims of crimes against women reported in 2012.

It’s estimated that 68% of all Indian women are victims of domestic violence at some point in their lives.

Click on this link for more images.

Also, check out a short film they made a few years ago about the plight of Indian women who are survivors of sex trafficking.

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Ed: Bryonie Wise