This faux-campaign by troublemaking Victors & Spoils (for more funny, here) made the cover of the Sunday New York Times by braving the question: what if advertising’s greatest minds aimed to make healthy sexy, instead of just figuring out how to get us to buy more crap we don’t need?

The NY Times:

“The ad agency Victors & Spoils has created campaigns for some of the biggest brands in the food industry — Coca-Cola, Quiznos and General Mills among them. Until now, what they’d never done was try to figure out how to sell…” …read the rest.