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Jes M. Baker is an internationally known blogger and body activist famous for encouraging others to learn to love and accept their bodies exactly as they are.

Jes’s mission is to spread the word that we are all different. Images we are shown through magazines and television represent a very small proportion of the true size of women’s bodies and by comparing ourselves we are limiting ourselves and creating a culture of low confidence and low self-esteem.

To spread her message further, Jes teamed up with the photographer Liora K. to present images of 98 different randomly selected women (Jes Baker and Liora K. also participated.)

With no use of Photoshop or any other light or camera tricks to give any false illusions, the women were pictured naked, fully comfortable, and fully loving their own unique bodies.

Jes begins her campaign with these words:

“Tell me something. When was the last time you opened up your browser and saw a beautiful image of a body shape that looked just like yours?

When was the last time you saw an image of skin markings that looked just like yours?

When was the last time you saw an image of breasts that looked just like yours? An ass that looked just like yours? Scars that looked just like yours? A belly that looked just like yours?
Unless you’re a celebrity look alike and have real-time Photoshop (like, a program that follows and moves with you) I’m going to guess that for the majority of us…it’s been a while.

It’s been a while since we’ve (or maybe we’ve never) seen our body positively represented with that overwhelming flood of images that fills our social media feeds, televisions, and magazines.
I think it’s time to change that.”

More from Jes:

“So much of the female body that we see is pushed up. Pinned down. Sucked in, tucked in, and airbrushed. Its only presentable state is when it’s altered, and so when we look at ourselves in the mirror (naked, untucked, and vulnerable) we say ‘My body must be wrong’…Your body ain’t wrong, girlfriend.”

On seeing the completed project Jes said, “I was in awe when Liora showed me the final images…each and every body is so gorgeous to me. I’ve flipped through these images time and time again, every click deserving its own breath. I see it. I see the beauty. I see the diversity. I see the vulnerability. I see the power.”

Jes also wishes to repeat this campaign again and again until the unrealistic perceptions of beauty become a “blur.”

Photographer Liora K. spoke about the selection process on her blog saying that they set up a capped Facebook group and selected the first 96 women who applied:

“What I really wanted the women to get out of our time (however brief) together was that they were important. That their bodies deserved to be seen, that what they perceive as faults are simply them, and are neither right nor wrong.

That showing their bodies won’t innately cause them harm. That their breasts won’t cause damage to those around them, or their bellies or thighs either. That their nudity, while making them vulnerable, does not make them at fault. And that lastly, their bodies are their vehicles through life, and to treat them with kindness.”

This project was not set up to try to glorify or define one particular body shape or size.

Its purpose is to point out that there is no “normal” body type, that certain body types are not “sexier” or “more beautiful” than others. This was a randomly selected group of women and the photos show that there are so many variations to body shape and size—not just the small selection of images that we regularly see presented to us through the media.

Each one of them is unique and beautiful in their own special way—yes, they may seem similar to others, yet they are completely incomparable.

No two are the same.

We are, each of us, exquisite and unique.

Bodies should be celebrated, it’s time we worshipped them and appreciated all that they do for us, understanding that it’s all our tiny imperfections that make us so entirely unique in the world.

Who we are is found on the inside.

As the vehicles that transport us, our bodies are meant to be adored in full form.

In my personal opinion, it would be great if people realized that their negative comments or judgments towards people who they feel do not “fit” their perceived image of perfection say more about themselves than about the person they are directed to.